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- Sustainable Solutions for Water and Nature (SSWAN)
The purpose behind SSWAN
SSWAN is a coalition of organisations who share the same goal: to find sustainable solutions for water and nature. The partnership comprises CIWEM, Green Alliance, RSPB, Sustainability First, The Rivers Trust, The Wildlife Trusts, Wiltshire Wildlife Trust, Wessex Water, and is endorsed by Water UK.
SSWAN seeks to restore and protect nature and to find sustainable solutions to ensure our waterbodies continue to sustain the health and wellbeing of people, as well as the natural habitats we all value and enjoy.
SSWAN advocates a catchment-based, holistic approach to managing our water courses, putting the emphasis on nature-based and low-carbon solutions to benefit water, nature, and society as a whole.
It sets out a vision for a new regulatory approach that:
- focuses on the management of water catchments
- drives environmental improvement at a national level
- takes account of local preferences, circumstances, and objectives
- enables all organisations affecting and managing catchments to innovate and accelerate environmental improvement in a cost-effective way.
The foundation of this new, more joined-up regulatory model is stronger accountability, with national targets tailored to local circumstances.
A new approach is needed
The current system of water and environmental regulation no longer delivers the outcomes that society expects and needs.
The water network and the environment are at breaking point and change is needed. We must seize the opportunity to align economic and environmental regulation across sectors and make the biggest structural reform of our water system in a generation.
Though the original water regulatory model delivered productivity gains of around 70% and improvements to services, it did not give due consideration to the environment and ultimately led to underinvestment in infrastructure which is now unable to keep up with the demands placed on it, including climate change and population growth.
There are visible signs of decline: leaks, sewage pollution, and water bodies in poor health. The water network and the environment are at breaking point and change is needed.
A blueprint for reform
Facing the challenge head on, we can be ambitious and innovative and drive impactful and meaningful change. We need to invest in our future: for the health of our waterways, the natural environment, and for society.
What’s proposed in project SSWAN would ensure regulation works across sectors to transform the health of our rivers in a way that considers other environmental and societal outcomes, delivered as efficiently as possible.
There’s no doubt our water system needs greater investment. What’s up for discussion is how best to do that alongside (among other areas) climate, biodiversity, and food production, how best to pay for this, and who should be responsible.
A flexible approach to deliver results
Today’s regulatory model was not intended to be overly prescriptive. Ofwat strives to set incentives for companies that will drive the right behaviours and efficient delivery of the services customers care about while at the same time protecting the environment.
However, in the 34 years since privatisation, the original vision of incentive regulation has to some extent been lost. Companies spend much of their time thinking about regulation rather than operational performance. And regulation focuses on what companies do rather than what they achieve. It is ill-suited to addressing the environmental challenges facing the UK’s waterways and coastal areas.
The new model will reverse this trend. Rather than focusing on inputs and outputs, it will hold regulated entities to account for the outcomes – with an appropriately focused outcome target such as a percentage reduction in nutrients in a particular water body to deliver good status.
This will enable those entities to operate in a fundamentally different way and has the potential to unlock two important types of action which will in turn drive improved environmental and operating performance:
- Each entity will be able to pursue more innovative solutions if those are better at delivering the outcomes it is required to achieve.
- In many cases the best way for one organisation to meet its target outcomes may be through coordinated action with others. For example, it may be considerably cheaper and more carbon efficient for a group of farmers to reduce nutrient loading in a river than for a water company to do so.
The basic principle is that the regulatory model should unlock rather than hinder opportunities. The potential benefits are substantial.
Summary
This new model is a radical departure from today’s narrow and fragmented regulatory model. It would refocus the regulation of the water and sewerage sector on transforming the condition of the UK’s waterways and coastal areas.
It would shift regulation towards catchment-based approaches to support cheaper, more innovative, more collaborative projects that more accurately reflect local priorities.
It would also enable all entities that contribute to river, lake, and sea health to adopt innovative approaches and cooperate effectively with the shared goal of delivering positive environmental outcomes.
Working in partnership, we have a real opportunity to make transformational change to ensure the future health and biodiversity of water and nature: change that will reap rewards for generations.
Make transformational change
The full SSWAN report
SSWAN seeks to restore and protect nature and to find sustainable solutions to ensure our waterbodies continue to sustain the health and wellbeing of people, as well as the natural habitats we all value and enjoy.
First Published 16 July 2024
Last Updated 16 January 2026